Project: Arbor Beata EVOO

In this project our customer asked us to design the logo on the black bottle he had already chosen to package his product. Arbor Beata is a high quality organic extra virgin olive oil that results from the cold pressing of olives. After many drafts we ended up using the fruit of the tree in the logo with the proportion of olives that theoretically (according to experts) would give us the ideal extra virgin olive oil based on the color they have, ie a percentage of the following colors: green-yellow, light green, green-purple, blue-purple, purple-black.

The custom made font is inspired by the curves and corners of the olive leaves. Arbor Beata means sacred tree, so the cutter in paper craft packaging came about.